• Do you know when to change directions?

    14 Dec 2018 | 12:00 am

    The Lord spoke to Moses and said, "You have circled this mountain long enough. Now turn north" (Deuteronomy 2:3 NASB). When you have given good effort to an initiative but gotten nowhere, you are going in a circle. Make no[…]

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Steve Marr Blog

Steve Marr's contributions
Dec 12
2018

Customers Need Evidence

Posted by Steve Marr in Untagged 

Readers of my articles will likely recall that I frequently advise them to lead with benefits and follow with evidence. Frequently, we treat glowing generalities as evidence.  For example:  “We're the best carpet cleaner in town. We do a great job.”  Or we say, “Our customer satisfaction is outstanding,” without backing up the claim with evidence. Customers prefer evidence.

Paul gave us a good example when he wrote, “but test everything that is said. Hold on to what is good.” (1 Thessalonians, 5:21 NLT) Part of my takeaway from this verse is to test what people tell us.  Part of testing is to seek evidence.  Evidence allows us to hold on to what we validate.

Consider the Flex Seal commercial example.  These commercials demonstrate how the product stops all kinds of leaks, including filling holes in the bottom of a boat. The commercial shows how you can plug Flex Seal into a boat leak and drive the boat around the lake. These pictures provide evidence for prospective buyers.

Dec 10
2018

The Most Important Business Questions to Ask

Posted by Steve Marr in Untagged 

The best management guru of the 20th century in my view was Peter Drucker. I've read many of his books and had an opportunity to meet him at a seminar many years ago. It was a highlight in my business education.

One of the books he wrote was The Five Most Important Questions You'll Ever Ask Your Organization. I strongly recommend you pick up a copy and read the book.

Dec 03
2018

Involving the Church in Funeral Arrangements

Posted by Steve Marr in Untagged 

For centuries when a church member died; the funeral service was held in the church, the deceased was buried in the church cemetery out back, and friends and neighbors gathered together to share memories and a good meal together at the church. This practice honored the departed, comforted the family and didn't leave excessive expenses to be paid later.

Nov 26
2018

Giving Focused Customer Gifts

Posted by Steve Marr in Untagged 

As we prepare to celebrate Christmas, we consider sharing gifts with customers and prospects. The Lord instructs us to give thanks many times in scripture. Our gifts are one way to show thanks. However, we should keep several principles in mind about gift giving.


1. Give gifts that aren’t questionable.

In other words, make sure the gift has no possibility of offending.  Gifts of wine or liquor are in this category.   Also make sure that a concert or theater ticket is for wholesome entertainment.   

Nov 23
2018

Small Mistakes Matter

Posted by Steve Marr in Untagged 

Often we think little miscues don't matter, they will get buy noticed.  Check out the video on the link below to see the results of a "minor" error in judgement. I don't know if the forklift driver was injured.  Be careful when you cut corners.

https://www.youtube.com/watch?v=qRDNF1trc1E