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Steve has learned from 40 years of business experience that God's way works. As an author, speaker, radio host, and business consultant...

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Steve Marr Blog

Steve Marr's contributions
Dec 05
2016

Customer Attention Span

Posted by Steve Marr in Untagged 

Articles tell us that today’s readers have short attention spans. I agree that it is less than it was in the past. The error I believe many make is to limit marketing ad copy.  This often results in an ineffective and incomplete argument to prospective customers.

It is true that we have a short time to gain a customer’s attention. The goal of the first several seconds of ad copy or video is to engage the customer enough so they will continue to read the material.

Dec 02
2016

Wise Year-end Giving

Posted by Steve Marr in Untagged 

As you wrap up 2016 many businesses and individuals look to make ministry investments and donations. I want to suggest ways to ensure that your year-end giving will be effective and used by other organizations that will implement these principles and communicate them to potential donors.

Nov 30
2016

Buying Expertise

Posted by Steve Marr in Untagged 

To build expertise in your business, sometimes you need to step outside and pay for the expert assistance you need. One major example was Amazon purchasing Kiva Systems for a hefty $775 million several years ago. When I first I heard of the acquisition, I scratched my head wondering what Amazon was thinking. In this instance, they were thinking ahead.

Nov 28
2016

Embrace the Lord’s Work

Posted by Steve Marr in Untagged 

Some years ago I found the following scripture that convicted me. "A curse on anyone who is lax in doing the LORD's work! A curse on anyone who keeps their sword from bloodshed!”  (Jeremiah 48:10, NIV) I have spent some time studying this verse and working through its implications. I have come to the following conclusions:

1.  All Christians are called to minister.

Nov 23
2016

Do Your Rules Have Teeth?

Posted by Steve Marr in Untagged 

Any government rule or law without consistent enforcement and penalty is merely a suggestion. When I lived in Detroit, drivers on a certain section of freeway consistently went 10-15 miles per hour over the speed limit and at times considerably more. When traffic allowed you could cruise between 65 and 70 in a 55 mph zone without much concern of being stopped. Clearly the speed limit was more of a suggestion.