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Christmas Sales Forecasts Tend to Fall Short, As Do Most Sales Forecasts |
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We are in the middle of the Christmas shopping season and the news over the past few weeks has abounded with Christmas season sales forecasts. According to the National Retail Federation, 2009 sales are below sales forecasts and most major retail sales forecasts have been higher over the past few years than the actual sales.
Unfortunately, most forecasts by business owners are overly optimistic, whether for the Christmas season or any season.
As you work through your business plan for next year, keep in mind that most businesspeople will overestimate future sales. In fact, more than 80% of business leaders overestimate their future sales numbers.
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Changing Stubbornness into Persistence |
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Early in my business career, an economic downturn forced me to spend a significant amount of time selling. I took several 2-3 day road trips, racking up an impressive number of sales calls but very little new business. I was using the old numbers game, believing that the more calls I made, the more business would be landed. The results were disappointing, so I scheduled several more trips and jammed in even more prospect visits.
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Will Your Business Catch the Swine Flu? |
Swine Flu (or the H1N1 flu virus) is everywhere in the news. Some
reports estimate that 100 million Americans will become ill, while
others brush off the concerns with a simple, “It’s just going to be
another flu season.”
The key question is what should a business leader do?
We are being warned by Federal, State, and private experts that the
Swine flu could be devastating. A look at the current reality in South
America, now experiencing “winter,” may give us some insight. Swine Flu
cases have infected a significant amount of the population in
Argentina, Chile, Paraguay, and Uruguay, with the infection rate
rising.
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