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Franchising Find Your Perfect Fit ~ By: Steve Marr
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About Steve Marr

Steve has learned from 40 years of business experience that God's way works. As an author, speaker, radio host, and business consultant...

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Steve Marr Blog

Steve Marr's contributions
Jun 24

Embracing the New Media

Posted by Steve Marr in Untagged 

I was talking to “Mark” who expressed concern that his current advertising wasn’t working as well as it had in the past. I asked about the types of ads he normally used. He said that he used the phonebook and newspaper for advertising. He even increased the size of his ad in the yellow pages, but he still wasn’t getting the number of calls he had received in the past. I told Mark that I generally advise a businessperson to invest additional marketing dollars in something that’s working effectively not something that is declining. Unfortunately, more and more people are using the phone book as a booster seat for young kids. In a recent business meeting of about 25 people, somebody asked how many had used Google in the last week to make a purchase. Everybody raised their hand. The follow-up question was how many people used the phone book for a purchase and only about three hands went up and all of them had a lot of gray hair.

Jun 22

Mini Mall Opportunities

Posted by Steve Marr in Untagged 

I have written about the excess rental space in mini malls and strip malls. I’ve shared how this presents a problem for landlords but an opportunity for businesses. We all know that e-commerce is on the increase. Currently it is growing about 15% a year and accounting for 8 % of all retail sales. Contrast this with total retail sales up 3.3% this year and you can see which way the wind is blowing.

Jun 20

Ask Questions; Don’t Assume

Posted by Steve Marr in Untagged 

I drove a car into a dealership with the intent to buy a new vehicle. As I walked into the dealership the first salesman to grab me learned that I was interested in looking at new vehicles. Rather than ask me questions about what I wanted, he simply looked at the car I drove in and steered me to similar vehicles. What the salesman failed to understand was that I was trading a vehicle I didn’t particularly like. At the time I bought it, I needed a business vehicle from a certain manufacturer within a specific guideline which was not the vehicle I would have chosen for myself.

Jun 17

My iPhone List

Posted by Steve Marr in Untagged 

The longer I live the more I recognize the fallibility of my memory. I can forget the brilliant idea I thought of five minutes ago and other life-changing inspirations. Now, when a thought crosses my mind including ideas or tasks, I take out my iPhone and place it on my daily list. Later that day I transfer these items to the other lists that I maintain.

Jun 14

Successful Telephone Sales

Posted by Steve Marr in Untagged 

Telephone sales are difficult especially when contacting prospective customers you can’t meet face-to-face. However, some jobs require that you become successful in telephone sales. Here are some ways to do this effectively.