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About Steve Marr

Steve has learned from 40 years of business experience that God's way works. As an author, speaker, radio host, and business consultant...

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Steve Marr Blog

Steve Marr's contributions
Oct 26

Customer Attention Span

Posted by Steve Marr in Untagged 

Articles tell us that today’s readers have short attention spans. I agree that it is less than it was in the past. The error I believe many make is to limit marketing ad copy.  This often results in an ineffective and incomplete argument to prospective customers.

It is true that we have a short time to gain a customer’s attention. The goal of the first several seconds of ad copy or video is to engage the customer enough so they will continue to read the material.

Oct 24

Firing Clients

Posted by Steve Marr in Untagged 

Occasionally I hear from someone that they’ve fired their customer or client and sound as if they are bragging about it. Generally I feel this is a mistake.

At one point in my international trade career I dealt with a man named “Otto” who was a real problem. He would buy machinery from factories in Europe, and we arranged shipping them back to the United States where he would resell the equipment. Otto was a tremendous consumer of time, my time as well as some staff time.  I thought about firing Otto.  Then, the idea came to me that rather than firing him and telling Otto to find somebody else; why didn’t I price the job to include the extra work he caused? The next time he asked for a quote, I raised the price to cover what I called the aggravation involved in what I knew would be time-consuming follow-up work.  While Otto complained a bit about the price, he still accepted the quotation.  He was always a bit of a problem, but at least we got paid for the work.  Looking back this was a better solution than simply firing a client.

Oct 21

When Buyers and Sellers are in Conflict

Posted by Steve Marr in Untagged 

I’m working with a person who is seriously considering buying an income tax preparation business. The seller is taking a job out of town. While they may be able to place a manager in charge of the business, the business would be better served if sold before next year’s tax season.  Given that we’re at the start of October, time is short to finalize a transaction, do a simple financial review, and close so the new owner has time to organize for the 2017 tax year.

Oct 19

Beware of Advice from “Yes” People

Posted by Steve Marr in Untagged 

Most of us prefer to get advice from people we agree with for a number of reasons.  First, we like affirmation; secondly, we don’t like to justify our position. Clarifying and defending our position takes additional work.

Oct 17

Protecting Customers

Posted by Steve Marr in Untagged 

From time to time I pick on McDonald’s for some of their business practices. However, this week I feel I should give them a shout out as they have taken a very wise step to protect customers from internet pornography at their restaurants.