Often I am asked for advice about starting a business. I don’t always advocate quitting a day job to launch a new business. With a failure rate of 90% for new business startups, the challenge is difficult. Time, money and a validation that you have the right idea are only some of the necessary ingredients.
Often, it is better to start a side business, something you have skill, expertise and passion to do. Look for opportunities that do not conflict with your day job. Allocate some time during the week. Start with 2-3 hours if possible. Cut TV viewing to create extra time.
Create a web site. Start blogging and posting articles. Generate traffic and interest. Offer a free weekly or monthly newsletter. Later, you can market to your list.
If you want to sell merchandise, sell it on Craig’s List and through your website. Learn what sells and what doesn’t. Posting items for sale will help you learn how to write good ad copy. If you want to start a service business, try offering evening or weekend hours as a way to break in while keeping your current job.
The Lord spoke to Zechariah and said, “Do not despise these small beginnings, for the LORD rejoices to see the work begin, to see the plumb line in Zerubbabel's hand." (Zechariah 4:10 NLT) A new business startup doesn’t need to be large, just well thought through and solid.
Starting on the side risks far less money and provides an avenue to test your ideas and skills.
Steve Marr, Your Christian Business Coach
Order Steve's award winning book on starting a business: http://bit.ly/opQaAF