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Steve Marr Blog

Steve Marr's contributions
Category >> Getting and Keeping Customers
Mar 20

Improve Your Email Responses

Posted by Steve Marr in Untagged 

Every day you probably send emails and would like a timely response. I’ve learned two techniques that are easy to apply to improve your response consistency.

Based on a study from Boomerang, a business that creates apps, the most effective ending for an email is “Thanks in advance.” This ending out-performs some of the more common endings such as regards, thanks, cheers and sincerely. The study showed that you can gain as much as 20% improvement on your response rate, a significant number.

Mar 02

Customer Sales

Posted by Steve Marr in Untagged 

From time to time I receive questions about the value of holding sales to attract customers. Some business owners feel it is a waste of time, or they don’t like to discount product. Others believe the concept may work, but they’re not quite sure how to implement a good sale.
Sales do work. Everyone wants to believe they are getting a bargain. One tactic is to sell some items at or below cost and focus on these bargains. Your goal is to lose a little on the sales, but bring customers in the door who will buy other things to increase profit.

Feb 20

Selling Social Media to Lower End Clients

Posted by Steve Marr in Untagged 

I received a question from “Mike,” who runs a small business that creates websites for other businesses. The presenting question was “Would it be wise to use the weekly throw away newspaper to follow-up with advertisers and potential customers?” The idea was that he quickly could see whether an advertiser listed a website and contact them if they did not have one.

My perspective is that most of these publications are read by people with a lot of time on their hands and without much money. I also believe that most of the advertisers in these publications operate on a shoestring budget and sell to people without a lot of money. Generally, this does not provide a good context for increasing revenue.

Feb 17

Use Black Background to Highlight Product

Posted by Steve Marr in Untagged 

A long time ago, I worked part-time for a coin dealer. One of the first tricks I learned was to place a nice coin on a piece of black velvet. The black background blocked out distractions and highlighted the coin in the best possible way. The black allowed the customer to focus entirely on the coin.  Jewelers typically use the same trick.

You can use the same technique with photos for a catalog, eBay, or your website. Put the product on a black background. This will avoid excess clutter which is distracting.  The obvious exception would be situations where clothing is on a model or you are demonstrating something like a lawnmower where you want to show how it cuts grass.

Good lighting is important. If you don’t have the proper lights, consider purchasing some. You can purchase some for less than one hundred dollars from using this link:

“The Lord spoke to Isaiah and said, ‘Present your case,’ says the LORD. ‘Set forth your arguments,’ says Jacob's King.” (Isaiah 41:21, NIV) In the marketplace we need to present the strongest arguments possible for a product or service.  Part of that argument is to use a background to highlight our products.

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Feb 06

Balance Old and New Media

Posted by Steve Marr in Untagged 

I frequently interact with businesses that need to improve sales and want to develop effective marketing campaigns.  Clearly, increasing sales is an important and necessary goal.  Many business owners want a magic solution. Even as investment funds are available, the business owner may just want to write a check for instant results. Unfortunately, this doesn’t always work.