Steve Marr.org

Most of us print business cards to hand out. We use the same card every time. This may not be the best strategy.

Many people expect instant everything. This includes videos that stream. A story from National Public Radio highlights the fact that viewers with fiber-optic connections depart after a few seconds. Many users believe five seconds is too long to wait.

Stories grab our imagination.  That’s why 220 million Americans go to movies and subscribe to movie channels.

Jesus emphasized the importance of story when he used parables. He said, "You are permitted to understand the secrets of the Kingdom of God. But I use parables to teach the others so that the Scriptures might be fulfilled. 'When they look, they won't really see. When they hear, they won't understand.’” (Luke 8:10a, NLT) The Lord knew people would listen to a good story even when they didn’t listen to His life precepts.

I have written in the past about the values of using a domain name to attract customers. A plumber can try to get www.plumberyourcityyourstate.com. Internet search engines will find you better than if you use www.bestplumber.com. Besides, most people search by location and service.

How to get new business is a major concern for business leaders.  We spend lots of time thinking about what we need to do in the future to get more customers. While an effective sales and marketing plan is helpful, the plan needs to be broken down into weekly goals.