When launching a new product or service, we need to balance good, effective, and complete planning with the need to start the implementation process. Charging off with only an idea and energy is unwise, and a recipe for disaster, but we also need to get beyond the planning stage. King Solomon wrote, “Farmers who wait for perfect weather never plant. If they watch every cloud, they never harvest.” (Ecclesiastes 11:4 nlt)
Consider a piece of fine furniture that is being refinished. The craftsman can keep rubbing out the finish just a little bit more, but sooner or later the job has to be finished. In planning, study the market, determine who will do what by when, and then get going. Avoid what is known as analysis paralysis, getting stuck like a deer caught in the headlights, unable to move.
Two key points to remember: First, if you expect to have an edge with a new product, the longer you wait, the greater the chance that your will be diminished, or lost altogether. Second, if you are correct in believing you have a great idea, the longer you delay, the longer it will be until you start to reap the benefits of your innovation.