All radio stations, both noncommercial and commercial desire and need to connect with the business community, but most fail. A key reason for failure to fully connect is most stations define connecting with business only on the basis of donations or advertising revenue. A true connection is multifaceted, consistent, and formed with a true spirit of cooperation.
Many business people feel that the only time they hear from your station is when you want advertising or financial support. I believe there are reasons why Christian media fails to connect with business. First, some feel business people are unclean, that they somehow have obtained wealth improperly. Scripture teaches “Both riches and honor come from thee…and it lies in Thy hand to make great, and strengthen everyone.” 1 Chronicles 29:12 NAS). In today’s society there is a lot of “we” vrs “they” attitudes regarding those with financial means. Christ taught that the only dividing line was obedience to Him.
Next, many Christian leaders have wrong motives and miss the perspective that there first priority is to minister to whoever is in front of them at a given time. This must include business people, even when the person is being solicited for support. Often, a business person has needs, genuine friendship, hurts, and spiritual guidance. Look at business persons first as ministry opportunities, and minister to those needs, and blessing will follow your obedience. God can never bless wrong motives.