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Scripture relates, “Do not neglect to show hospitality to strangers, for by this some have entertained angels without knowing it.” (Hebrews 13:2  NASB)

First impressions are critical. Step back, and envision a customer entering your business. What do they see? How are they greeted? Once a first impression is established, whether positive or negative, it’s difficult to alter. It’s like the curb appeal of a house. When house hunting, have you ever driven up to the curb and immediately lost interest?

As customers walk in, the visual impression should be consistent with the vision you have for your business. A discount warehouse may look cluttered, but that cluttered look is exactly what bargain hunting customers would expect. A cluttered boutique, on the other hand, is a quick turnoff. Ask some friends to give you honest feedback. Does your place look warm and inviting, just as a customer would expect?

Second, do you have a consistent and friendly greeting? Customers react much better when they receive a greeting that genuinely says “thanks for coming in.” Retail stores generally are more effective in greeting customers, but all businesses should be hospitable. A receptionist in a doctor’s office can offer a prompt, warm greeting, or wait for the patient to walk up to the reception counter. A receptionist is the “curb appeal” of many businesses, so train receptionists in how to greet customers warmly and effectively.

Over time, as you create a warm and hospitable reception for your customers, sales will increase as confidence and a positive feeling is established.

Steve Marr, Your Christian Business Coach

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