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Plan For Tomorrow, But Take Action For Today

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Forward-thinking business leaders spend considerable time, energy, and financial resources determining which emerging trends and future developments will shape the business landscape. Looking to the future is both wise and necessary to keep a business on track and avoid disaster. As Jeremiah wrote regarding Jerusalem, "She did not consider her future, therefore she has fallen astonishingly" (Lamentations 1:9, NASB). However, the bigger questions for most businesses are how to assess, understand, and respond to changes that have already occurred in the marketplace, and how to take effective action.

 


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