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Amazon and Sears: Are they on a Similar Road?

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Amazon rose as a juggernaut in the marketplace and many competitors scratch their heads and say, how can we compete? The casual observer might think Amazon will never lose their dominant position.  

A hundred plus years ago people said the same things about Sears.  Sears was a dominant retailer, and other companies struggled to compete. America was different then.  Sixty per cent of the people lived outside of cities. Sears marketed itself as “the cheapest supply house on earth.”  Similarly today, Amazon markets itself as the least costly option for buying goods.

 


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