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Analyze Customer Needs

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Most salespeople talk too much. They tend to launch into a sales pitch before understanding what the customer needs. King Solomon understood this when he wrote “To answer before listening-- that is folly and shame.” (Proverbs 18:13, NIV) Making your sales pitch before listening to the customer is the same kind of “folly.”

We need to keep in mind that for almost every product or service there are multiple reasons a customer may buy. When we start with the sales pitch, we may or may not hit the mark. A better tactic is to conduct a needs analysis. This is a process were the salesperson endeavors to understand what is important to the customer.


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