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What is the Purpose of your Business?

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When I consult with a business for the first time, one of my first questions often is: “What is the purpose of your business or organization?” I usually get one of three responses. One response is a clear and concise purpose for why the organization exists.  This is good. A second response is when the person stumbles and doesn't really answer the question. The third response is an answer that is somewhat off target from what the business is actually doing.

 


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