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Selling What People Want

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I like to visit the annual Spring Boating and Outdoor Show in my area. Climbing in and out of RVs, new boats and checking out the latest fishing equipment makes for an enjoyable Saturday afternoon. For the most part, I am more of a looker than buyer. 

I also like to watch the interaction between customers and salespeople. I don't want this to sound judgmental, but few people need a new boat even though many may want a new boat. If one can afford a boat without going into debt and boating is a family recreational activity, I see no problem with buying a boat. However, the boat is still want, not a need. 

 


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