How to open a Franchise Ebook

SPECIAL BONUS GIFT!

Franchising Find Your Perfect Fit ~ By: Steve Marr
Today, franchising has evolved into many business opportunities. A franchise offers a pathway to success for thousands of business owners. Perhaps this includes you. Get this free book now! Click Here>>

In the midst of your busy day you can click on an article that fits your specific need from the categories listed. Each article is focused to provide practical Scripture-based advice you may implement immediately. To suggest future article topics or to be a candidate for a case study, click here. Requests for reprint rights should be addressed to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .



Create Customers

E-mail Print

Management expert Peter Drucker frequently said that the purpose of any business is to create customers. As simple and accurate as this statement is, we often miss the mark.

The challenge arises when we make decisions based on what we prefer to offer versus what our customers demand. An example is “Ken” who owns a pet store that targets healthy ingredients for animals. Ken decided to carry only expensive products. I pointed out that he could easily carry less costly products that would appeal to a wider cross-section of customers and increase sales. By my perspective Ken was too narrowly focused on the product line. He could easily maintain healthy products for pets while adding some lower-cost products. He simply would not do it. In going over a number of issues about how Ken ran his business, I believed Ken was more interested in providing what he wanted to sell rather than focusing on what customers demanded. I tried to repeat that I was not suggesting that he forgo his passion for healthy pet food.  I simply wanted to show Ken how to create more customers.

 


Page 8 of 217