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What's the Value of Your Time?

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Recently, I looked into replacing a coffeemaker that bit the dust. I pulled into the Walmart parking lot, entered the store not sure where to find coffeemakers. My first inquiry sent me in the general direction. I checked out several options and put one in my cart. Then, I walked to the checkout line, made my purchase, and trekked back to my car. The whole experience took about 30 minutes.

Now I am wondering why I didn't just go to Amazon.com, search coffee makers, check out a few online reviews, and make a purchase. I would've saved nearly an hour of my time. In essence I wasted an hour by going to the brick-and-mortar establishment, time I didn't really have to waste. I wasn't valuing my time correctly.

 


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