I received an inquiry from a person wanted me to help him find a business idea that “would make my life easy, make me a lot of money and require a small investment.” I thought if I had an idea that fit his request, why would I give it to someone else? I would start the business, sit back, relax, and collect the cash.
Business, like most endeavors, requires hard work, focus and many hours of effort to be successful. When I was CEO in an international trade company, I knew some people looked at my position and felt I had it made. They thought I could just sit back, relax, and enjoy my view from the top of the company. The reality was that I arrived most mornings by 6 am and didn’t leave early. I also had to travel quite a bit. On the airplane I didn’t read novels, but took a briefcase full of work to do while traveling. I’m not saying this to impress anyone with my work ethic, but to reinforce the truth that business is hard work.