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Steve Marr's Blog

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Aug 12
2003

Avoid Seeing a Judge

Posted by Steve Marr in Untagged 

Courtrooms are filed today with a huge backlog of cases, many of which involve a business. While you may not always be able to avoid being sued or dragged before a judge, you may want to explore alternatives. Using a set of ground rules, such as the following, will minimize your conflict:

Jul 10
2003

Playboy Hefner Signs to Sell Hamburgers, and more

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Hugh Hefner, founder of Playboy magazine, has become spokesman for some of the largest companies in America. He has done commercials for Walt Disney's ESPN Network, Tanqueray Gin, Jack Daniels Whiskey, and soon will be featured as a spokesman for Carl's Jr. Hamburgers restaurants.

Jul 10
2003

Treat Your Family Like Your Best Customer

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Business owners and leaders sometimes struggle to balance the needs of work and family. The demands of the job can seem overwhelming, but you can keep your priorities in balance if you will treat your family the same way you treat your best customer. At the end of the day-and from an eternal perspective-which is more important, a customer or your family?

Jul 10
2003

Make That Sale

Posted by Steve Marr in Untagged 

Every day, Wilma connected with customers and made sales, while Brad usually left the customers' office empty handed. Each sold the same product and each had a great prospect list, but the difference was in how Wilma was able to connect with each customer.  All salespeople need to understand this basic reality: you have a very short time to connect with your prospect.  Within this reality, there are several important principles to always remember:

Jul 10
2003

Strategic Partnerships

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In today's complex business environment, relationships between customers and suppliers are ever changing. Outsourcing has become more prevalent as businesses seek to control costs, but effective outsourcing often requires a company to train its vendors to ensure quality of service and on-time delivery. When outsourcing is handled well, both the buyer and seller benefit.