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How to open a Franchise Ebook


Franchising Find Your Perfect Fit ~ By: Steve Marr
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May 07

Ensure A Reliable Supply Chain To Serve Your Customers

Posted by: Steve Marr

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An easily overlooked item is the ability to keep a reliable flow of merchandise moving. Scripture relates, “Israel then mustered its army, set up supply lines, and marched out for battle” (1 Kings 20:27 NLT).

As you go into battle to win customers, you can only deliver effectively when your supply lines are set and you are able to receive products promptly.

When evaluating vendors, take into consideration how fast reorders will be shipped. A lower price is of little value if you can’t keep a hot product in stock.

When a supplier is unable to ship promptly, you are left with two difficult choices. First, you may order more than you believe necessary, thus increasing your cost of carrying inventory. Or you can make your customers wait a long time for the merchandise, thus jeopardizing the sale. Both options are not good.

In war, a poor supply line can defeat an army. In business, a feeble supply line can cost you customers, and money. King Solomon wrote, “Putting confidence in an unreliable person in times of trouble is like chewing with a broken tooth or walking on a lame foot” (Proverbs 25:19 NLT).

When establishing vendor relationships ask what the delivery time will be on future orders. If service becomes slow, follow up and ask why, given past performance and commitments. If you consistently receive poor service, consider changing vendors.

Likewise, when you are called upon to deliver a product or service, remember that your failure to deliver on time will hinder others from selling your product, thus costing you future sales.

Keeping a good supply line going from vendors to you to your customers will help ensure that your sales stay strong.

 Steve Marr, Your Christian Business Coach

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Comments (1)add comment

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May 10, 2011
Votes: +0

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