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Mar 20
2017

Improve Your Email Responses

Posted by: Steve Marr

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Every day you probably send emails and would like a timely response. I’ve learned two techniques that are easy to apply to improve your response consistency.

Based on a study from Boomerang, a business that creates apps, the most effective ending for an email is “Thanks in advance.” This ending out-performs some of the more common endings such as regards, thanks, cheers and sincerely. The study showed that you can gain as much as 20% improvement on your response rate, a significant number.

 

I tend to believe there are two reasons for the effectiveness of this closing. The first is that it is an expression of gratitude. As Paul counseled, “Be thankful in all circumstances, for this is God's will for you who belong to Christ Jesus.” (1 Thessalonians 5:18, NLT)

The second reason for its effectiveness is that it suggests the recipient will take some action. Your closing thanks them in advance for the action you expect.

Of course you don’t want to close every email with thanks in advance. It wouldn’t be appropriate in all business or personal matters.

The second technique, and I can’t remember where I read this information, was that the “P.S.” at the end of an email was frequently the most read. Thus, when I want somebody to focus on an additional point or I am reinforcing something; I may add a “P.S.” to my communication. This is also good place to add a link for the person to click through.

Give these two to tactics to try. See how they improve response rate to your emails.


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