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Steve Marr Blog

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Category >> General Business
Jan 10
2002

Disaster Preparation

Posted by Steve Marr in Untagged 

The destruction of the World Trade Center several months ago underscored the need for every business to prepare for the possibility of a catastrophic loss. Fortunately, not every disaster will be as dramatic or massive as the situation in New York, but every year hundreds of thousands of businesses are struck by storms, fires, floods, and other calamities. Two cases in point, with decidedly different outcomes:

Jul 06
2001

Multi-Level Marketing

Posted by Steve Marr in Untagged 

More than one million Americans each year participate in multilevel direct-sales businesses. Although some people earn annual incomes in excess of $100,000, others struggle to make a go of it and often fall by the wayside. If you are considering a multilevel marketing business, weigh your options carefully. Base your decision on a well-established business plan and a clear-headed assessment of your resources and skills. "For which of you," Jesus asked, "when he wants to build a tower, does not first sit down and calculate the cost..." (Luke 14:28 NASB).

Jun 08
2001

Connecting With Your Business Community

Posted by Steve Marr in Untagged 

All radio stations, both non-commercial and commercial, need to connect with local businesses, but most fail to establish meaningful relationships because they focus too narrowly on soliciting donations or selling advertising. A true alliance, on the other hand, will be multifaceted, reciprocal, consistent, and forged in a spirit of cooperation.

Jun 01
2001

Feast or Famine--Preparation

Posted by Steve Marr in Untagged 

As the economy roars along, many businesses are enjoying peak revenues and windfall profits. When times are good, it's easy for companies large and small to overlook little problems and ignore early signs of trouble, because...well, times are good and the pressure to act isn't strong. During periods of great prosperity, the seeds of future problems may well be sown, to bear bitter fruit when the economy cycles into a downturn.