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Steve Marr Blog

Steve Marr's contributions
Category >> General Business
Sep 09
2015

Disability insurance

Posted by Steve Marr in Untagged 

“Tom” owned a business that employed two sons and a son-in-law. He asked me whether disability insurance was worth the cost. Under these circumstances I believe a disability insurance policy is a good idea. Here’s why.

Aug 19
2015

Software and Computer Speed

Posted by Steve Marr in Untagged 

Over the past 30 years the technology behind computers and iPads has been remarkable. Today we process faster and faster. Our laptops process much faster than any of us imagined 10 years ago. In the future, the speed and miniaturization will continue to improve. At this point, these changes won’t matter to us as much.

Aug 17
2015

Join a Trade Association

Posted by Steve Marr in Untagged 

Most industries have trade associations. There are national, state and local organizations you can join. If you own your own business, joining one of them is imperative. If you are thinking of starting a business, this step is mandatory.  If you work in an industry, joining an association is wise.

Aug 12
2015

Should I Get a Second Cell Phone?

Posted by Steve Marr in Untagged 

Most of us carry one cell phone. Frequently we use a business- paid phone for personal calls. In many situations, there is a strong case to have two phones--one for personal calls and one for business communication. Here’s why.

·      Separate phones help you manage after-hours calls.

If you get after-hours business calls that are unreasonable and intrusive, you can turn your phone off. I have had people want to call after hours more for a chat than to do important business. I can screen these folks out.

Jul 24
2015

Restaurant Menu Positioning and Pricing

Posted by Steve Marr in Untagged 

Most of us don’t give much thought to a menu. If we are regular customers, we just order one of a few favorites. If we are first-timers, we take a moment to see what’s on the menu.  A wise restaurant owner will understand that menu design is a very important tool to encourage customers to spend more.

Many places offer too many options. Generally, a choice of seven items in each category is best. This means seven appetizers and seven entrees. Too many choices tend to create anxiety for customers, and they tend to retreat to an old standby. This keeps them from ordering something new with a higher price.