Jun 08
2018
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It’s not a Problem until It IsPosted by Steve Marr in Untagged |
Like many of you I've been watching the Kilauea Volcano devour neighborhoods on the big island in the Hawaiian chain. Watching people's houses swallowed by lava flows is heartbreaking. Some years ago when I was visiting the area, someone told me that a lot of the houses were built in what was known as the “red zone.” The red zone was land subject to volcanic activity. Building in the red zone meant that insurance was either costly or impossible to obtain. At the time I remember thinking these nice houses were in an ideal environment, unless the volcano turned angry. That’s when I was reminded of the key principle in business: it’s not a problem until it is.