Jul 20
2015
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Is Dynamic Pricing Right for You?Posted by Steve Marr in Untagged |
Dynamic pricing is the practice of setting price based on demand at a given time rather then using set pricing for every transaction. Some golf courses have started to use dynamic pricing. They charge different prices for tee times based on demand. Peak demand times like holidays, weekends, and good weather seasons, may be higher. The price goes down when business is slower as a way to encourage more customers to come. The goal is to match pricing to demand as a way to even out the number of people playing golf. During busy times they can’t add tee times. However, when a course has tee times with no golfers; that time is lost permanently.