Mar 10
2005
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Keep Your Speech Top Flight in BusinessPosted by Steve Marr in Untagged |
Martha, a young account manager for an electronics manufacturer, struggled to make sales until her manager took her aside and explained that her use of "hip" expressions caused her to lose credibility with customers. "We are selling high-tech products that cost $5,000 or more, and customers don't always understand the technology. When you sound like a teenager, it just doesn't work." Martha took the comments to heart, improved her communication skills, and increased her sales production.