• Do you form partnerships with your best customers?

    21 Sep 2018 | 12:00 am

    Scripture states, "Do two men walk together unless they have agreed to do so?" (Amos 3:3 NIV). A key word is to agree. Too often we believe agreement means price only. A true customer partnership includes understanding the client's needs[…]


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Steve Marr Blog

Steve Marr's contributions
Category >> Getting and Keeping Customers
Sep 13

Small Businesses can Advertise with the Big Guys

Posted by Steve Marr in Untagged 

The Interactive Advertising Bureau issued a very insightful report demonstrating the major shift into targeted Internet and social media advertising. Internet advertising significantly outpaces television advertising, and the trend is for significant increased growth. The full report is here: https://www.iab.com/wp-content/uploads/2018/05/IAB-2017-Full-Year-Internet-Advertising-Revenue-Report.REV2_.pdf

In the past advertisers paid to reach individuals who were not the target audience. The newspaper may reach thousands of readers in an effort to find a few who may be interested in purchasing a swing set this weekend. 

Sep 10

What Does Our Customer Value?

Posted by Steve Marr in Untagged 

Frequently we present information about our product and service that we believe is important and valuable to customers. A better way to decide what to share with customers is to ask specifically, what does our customer value?

Aug 06

$500 Dollar Brain Surgery?

Posted by Steve Marr in Untagged 

“Keith” was explaining what a good bargainer he was and how he always got the lowest price. I asked Keith if he needed brain surgery would he would take a $500 surgery bid over a $35,000 bid from a qualified specialist.  Of course Ken would take the specialist.  Then, I asked if one specialist was $35,000 and the other $33,000, would you simply take the lower bid and move on or would you check into qualifications, patient outcomes, and patient satisfaction? Of course he would decide evaluate all factors before making a decision. The key is to determine which provider has the best value rather than just the lowest price. 

Aug 01

Responding to Rejections in Sales

Posted by Steve Marr in Untagged 

When I was a teenager, I made quite a bit of extra money selling Christmas cards. After I hit up my relatives, I contacted my parents’ friends and the parents of my friends to see if I could sell Christmas cards to them. When those prospects were exhausted, I went door-to-door pulling my albums in an old American Flyer wagon.  Each time I rang the doorbell I was hopeful I'd find a great prospect that would look over my albums and place in order. However, this was not always the case. I developed a habit of thinking that my next doorbell would be more productive. After each “no,” I resolved to keep going until I found a receptive prospect that would place an order.

As I became older, I began to experience more no’s from potential customers. Some days I would become so discouraged that I just wanted go home.  However, I learned a different and better response.

First, I understood that sales are partly a numbers game. The more sales calls I made, the more likely I was to make sales. In the Christmas card business I learned that out of every seven or eight houses, I would find a customer. If I quit after the first few negative responses, I'd go home empty. However, by continuing to knock on doors; sooner or later I'd bring home an order every afternoon after school.

Jul 30

Direct Customer Communication

Posted by Steve Marr in Untagged 

For over two years I belonged to a local Business Network International. This group is dedicated to helping members grow their businesses through generating referrals. I understand these networking groups are not for everyone or for every business.  However, in many instances they have significant value.

One value of them is that at each meeting members give a 60-second commercial regarding their business or another selected topic. I've noticed that some members significantly improve their commercials. One fellow would stand up and say “I build houses,” and sit down. After a number of meetings, he started talking about additions and specific construction details which could entice someone to use his services.