I received a question from “Mike,” who runs a small business that creates websites for other businesses. The presenting question was “Would it be wise to use the weekly throw away newspaper to follow-up with advertisers and potential customers?” The idea was that he quickly could see whether an advertiser listed a website and contact them if they did not have one.
My perspective is that most of these publications are read by people with a lot of time on their hands and without much money. I also believe that most of the advertisers in these publications operate on a shoestring budget and sell to people without a lot of money. Generally, this does not provide a good context for increasing revenue.