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Posted by Steve Marr in Untagged
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Frequently I have consulting clients who become concerned about too much competition in their industry. I share that 80% to 90% of competitors perform at C or worse, providing a good opportunity for anyone who’s willing to take the steps to excel.
For example, I tend eat out less for several reasons including my desire to eat healthy. However, my experience is that a lot of restaurant food isn’t particularly great and not a good value for the money you spend. Why should I spend $20 plus for dinner and tip when the meal isn’t that appetizing? If the manager or owner was objective about the quality served at customers’ tables, they would understand how it represents a good reason for the empty tables.
Recently I met with an Internet marketing company who worked by a monthly contract. The previous month there was clear communication about what I expected within the time allocated under the agreement. However, the work wasn’t done. The company had logged hours but a review of what they accomplished versus the time charged didn’t offer good value for the money. When I confronted the owner with this along with other past examples, the owner simply said, “Maybe we’re not the right company to serve you.” I agreed with him. They didn’t accomplish the agreed upon work. They simply put in their time and promised to do better next time. Not an acceptable answer.