Steve Marr Blog

Steve Marr's contributions
Category >> Getting and Keeping Customers
Apr 04

Five Keys for Closing Sales

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Successful selling is the lifeblood of any business. Every salesperson and business owner wants to close as many sales as possible. By developing five key habits, you can dramatically improve your closure rate.

Mar 01

Calculating the Cost of Getting Customers

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A key issue for any business is determining the cost of acquiring customers. Taking the time to figure this cost is important for two reasons. First, understanding the cost of acquiring customers enables you to accurately evaluate your actual cost of doing business. Second, you can see which investments in sales are paying dividends, and which ones are not. Jesus said, “Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost . . . ?” (Luke 14:28, NIV). Counting the cost of getting customers is important for any businessperson.

Sep 30

Developing Customer Loyalty: A Key to Growth

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True customer loyalty is perhaps the greatest asset a company can develop. Loyal customers provide repeat business and-equally important-referrals of new customers. Word-of-mouth advertising may be one of the oldest and most effective methods of developing new customers.

Jan 05

Pricing Your Product or Service Right

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A convenience store raised the price on a single can of pop from $1.09 to $1.19. One block away, another retailer was holding the line at $.99 each. One pizza shop continued to offer free delivery, even though his competitors had instituted a $1.00 to $1.50 charge per order. Establishing the best pricing strategy is always challenging, but considering a few guidelines may help.

Jul 10

Make That Sale

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Every day, Wilma connected with customers and made sales, while Brad usually left the customers' office empty handed. Each sold the same product and each had a great prospect list, but the difference was in how Wilma was able to connect with each customer.  All salespeople need to understand this basic reality: you have a very short time to connect with your prospect.  Within this reality, there are several important principles to always remember: