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Posted by Steve Marr in Untagged
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One problem we all have in our businesses is that we think what we know won’t change. One recent study for the maple syrup industry changed everything about how to collect sap for maple syrup and companion products.
Maple syrup and candy products have been prepared the same way for 200 years. The process involves tapping the tree, collecting the sap in buckets or by hoses, and boiling the sap down to syrup. When I lived in Michigan, I tried this as a project. I didn’t get very much syrup, but it was fun to try.
“Everybody” knew that sap came from the tree’s crown. The University of Vermont did a research and concluded that 200 years of thinking was wrong; that the maple sap came from the roots, not the crown. The moisture was, in fact, taken from the root system.