• Do you treat company property well?

    17 Jul 2018 | 12:00 am

    Jesus taught, "If you have not been faithful in the use of that which is another's, who will give you which is your own?" (Luke 16:12, NASB). Often we treat company property poorly. We need to realize that we have[…]


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Oct 02

The Cost of Hesitation

Posted by: Steve Marr

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In business we need to balance a lean toward action against being reckless. At times I’ve seen business leaders dither indefinitely when action is required.  We read an example from scripture. “They answered, ‘Come on, let's attack them! We have seen the land, and it is very good. Aren't you going to do something? Don't hesitate to go there and take it over.’” (Judges 18:8, NIV) In this instance the Lord prompted quick action.


I was working with “Ed” who was considering launching an extensive email campaign to land new customers. He located a list with 180,000 names and was concerned about the price and the return that he expected.  Six weeks later he was pondering the same question. I suggested that Ed could rent 5% of the list, or 9000 names, and run a test. If the results were disappointing, he didn’t need to go farther. If he got the return he expected, he could fire out his email to the entire list with confidence. The investment of the trial was modest, but five weeks later Ed was still pondering the investment without taking action. Ed wasted more time by not taking action than he would have exerted in taking action.

“Mary” was losing significant money every month in a retail store. In my view the primary issue was location. I told her she needed to pay the penalty for canceling the lease and move to a new location that would give her an opportunity for success. Mary didn’t want to walk away and pay the $25,000 penalty; however, she was already losing about $8,000 a month with little prospects of improvement.  I told Mary she needed to take the risk and move the business or simply close down. Staying in the same location would just eat cash. Six months later she was still in the same location and within the year filed bankruptcy and closed because she failed to take action.

I found myself over thinking a $1500 investment in equipment. I was collecting information and over analyzing the situation. In reality I was wasting time and effort. I needed to simply decide to spend the money or not. When I recognized my indecisiveness I simply made my decision and wrote the check.

All of us need to realize that when we fail to make a decision we have in fact made a choice, a decision to do nothing. There are occasions when this is a good choice, but frequently we need to take action of some kind to move forward or drop the concept.  Hesitation can carry a price tag no one should pay.

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