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Oct 25

What Will My Business Do?

Posted by: Steve Marr

Tagged in: Untagged 

At first, this may seem like an absurd question. However, we need to consider narrowing the focus and therefore the business by determining what we will, and will not, do.

For example, Bill was starting an auto repair business and asked me for some advice. He was taken aback when I asked what he was going to do. He said, “Obviously fix cars. I am a service garage.” I asked if he would do oil changes? Bill said, “No, the cheap oil change joints do that. I can’t compete.” I asked if he would do work on foreign cars? “No,” he said, “I can’t get parts and I’m not trained on every make and model.”

The key point was that Bill wasn’t going to fix every car for every problem. In reality, he was well suited to do major engine overhauls and rebuilding jobs. Major engine repairs were what his business did, not oil changes. Now Bill knew what he would, and would not, do.

For Tina and Mark who were starting a restaurant, I also asked what their business was going to do. After exchanging glances, they responded, “Serve food.”  I asked if they would be open for breakfast, lunch, and dinner.

They replied, “No, our trade will be business people. We plan to open early and close after the lunch traffic.” I asked about the menu items they would offer, and they began to clarify further. After a few minutes we had clarified what Tina and Mark would, and would not, do.   

Paul wrote, “We are no longer to be children, tossed here and there by the waves, and carried about by every wind and doctrine…” (Ephesians 4:14 NASB). By taking the time to determine exactly what you will do and what you will market, you can then determine more easily to whom you should sell. Your improved focus will save you time, energy, and money.

Steve Marr, Your Christian Business Coach

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