In the midst of your busy day you can click on an article that fits your specific need from the categories listed. Each article is focused to provide practical Scripture-based advice you may implement immediately. To suggest future article topics or to be a candidate for a case study, click here. Requests for reprint rights should be addressed to stevemarr@businessproverbs.org .
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Everyone has a business card. Some are just passed out or dropped into a fish bowl to win a free lunch. Other business cards are pieces of art and others contain so much information you would think it included the entire Gettysburg Address. The secret is learning to use business cards to help you get more customers. |
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We are in the middle of the Christmas shopping season and the news over the past few weeks has abounded with Christmas season sales forecasts. According to the National Retail Federation, 2009 sales are below sales forecasts and most major retail sales forecasts have been higher over the past few years than the actual sales.
Unfortunately, most forecasts by business owners are overly optimistic, whether for the Christmas season or any season.
As you work through your business plan for next year, keep in mind that most businesspeople will overestimate future sales. In fact, more than 80% of business leaders overestimate their future sales numbers.
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Every business, large or small, needs a well-developed mission statement. The mission needs to state, in one or two sentences, why you exist, and what you do well that others do poorly or cannot do at all. Penning a catchy mission statement and then sticking it in a drawer or framing it on your wall without referring back to it will not work. You must keep your mission in mind, allowing it to shape your focus and keep you on a defined path of developing and maintaining your business. |
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Every successful business has customers. The challenge is to identify your specific target market by careful analysis and study. King Solomon wrote, “It is not good for a person to be without knowledge, and he who makes haste with his feet errs” (Proverbs 19:2, NASB).
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Forward-thinking business leaders spend considerable time, energy, and financial resources determining which emerging trends and future developments will shape the business landscape. Looking to the future is both wise and necessary to keep a business on track and avoid disaster. As Jeremiah wrote regarding Jerusalem, "She did not consider her future, therefore she has fallen astonishingly" (Lamentations 1:9, NASB). However, the bigger questions for most businesses are how to assess, understand, and respond to changes that have already occurred in the marketplace, and how to take effective action. |
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