Steve Marr Business Proverbs

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What is your Unique Selling Proposition?

Most business leaders chug along, offering a product or service with varying degrees of success. They are missing one of the most important factors in their success: their USP (unique selling proposition).

Look through the phone book, newspaper ads, or online listings. Usually, you have a sea of competition, which means that customers have a choice every day as to where and how they will spend their money. The key question you need to answer is: “Why should customers spend money with me? What am I offering that is unique and different from others?”

Business Cards — A Great Tool for Getting Customers

Everyone has a business card. Some are just passed out or dropped into a fish bowl to win a free lunch. Other business cards are pieces of art and others contain so much information you would think it included the entire Gettysburg Address. The secret is learning to use business cards to help you get more customers.
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When NOT to Avoid Conflict

Conflict in the workplace is something that most of us dislike, and therefore avoid. Often, we would rather avoid a conflict rather than deal with problematic issues, but if we fail to act, the problem will only get worse.

Consider Matt. He managed a sales department for a large insurance agency and he avoided conflict with staff at any cost. When he made the nicest of suggestions and was met with resistance, Matt would either change the subject or just say it was no big deal. He was afraid that any confrontation or conflict would escalate into a shouting match. So, whether customers’ quotations were late, staff arrived tardy, or procedures were not followed, Matt would not address the issues.