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What is your Unique Selling Proposition? |
Most business leaders chug along, offering a product or service with
varying degrees of success. They are missing one of the most important
factors in their success: their USP (unique selling proposition).
Look through the phone book, newspaper ads, or online listings. Usually,
you have a sea of competition, which means that customers have a choice
every day as to where and how they will spend their money. The key
question you need to answer is: “Why should customers spend money with
me? What am I offering that is unique and different from others?”
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Empowering Customer Service |
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Every business wants to offer top-notch customer service. Satisfied, happy, and repeat customers are key to all business success. Studies have shown that 25% of satisfied customers will tell others about your business. This creates a great army of ambassadors who are selling your business, at no additional cost to you. It pays to “be dressed ready for service and keep your lamps burning…”(Luke 12:35 NIV). |
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Business Cards — A Great Tool for Getting Customers |
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Everyone has a business card. Some are just passed out or dropped into a fish bowl to win a free lunch. Other business cards are pieces of art and others contain so much information you would think it included the entire Gettysburg Address. The secret is learning to use business cards to help you get more customers. |
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When NOT to Avoid Conflict |
Conflict in the workplace is something that most of us dislike, and
therefore avoid. Often, we would rather avoid a conflict rather than
deal with problematic issues, but if we fail to act, the problem will
only get worse.
Consider Matt. He managed a sales department for a large insurance
agency and he avoided conflict with staff at any cost. When he made the
nicest of suggestions and was met with resistance, Matt would either
change the subject or just say it was no big deal. He was afraid that
any confrontation or conflict would escalate into a shouting match. So,
whether customers’ quotations were late, staff arrived tardy, or
procedures were not followed, Matt would not address the issues.
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