Most of us will need to make presentations at some point in our lifetime. These presentations may be with customers and staff, or in other speaking opportunities. Each occasion is an opportunity for you and your business. Jesus said, “Nor do people light a lamp and put it under a basket, but on a stand, and it gives light to the whole house” (Matthew 5:15 ESV). While the Lord was referring to His words, we need to follow the example and shed light on our businesses. Any speaking opportunity, whether 60 seconds or 60 minutes, is an opportunity to shed light on our products or services.
The Lord was challenging the people, “Set forth your case, says the Lord; bring your proofs, says the King of Jacob” (Isaiah 41:21 ESV). At the start of a meeting, we may be asked to identify ourselves and explain what we do. Take that opportunity to connect quickly. Other times you may be asked to give a talk. Take advantage of these opportunities by following these simple guidelines:
First, start with a text. Preparing what...