Steve Marr Business Proverbs

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Changing Stubbornness into Persistence

Early in my business career, an economic downturn forced me to spend a significant amount of time selling. I took several 2-3 day road trips, racking up an impressive number of sales calls but very little new business. I was using the old numbers game, believing that the more calls I made, the more business would be landed. The results were disappointing, so I scheduled several more trips and jammed in even more prospect visits.

Managing Through the Storm … and Beyond!

The current economic storm is placing pressure on business across the country, both large and small. Businesses are forced to make urgent, quick changes in order to stay afloat. A boat, for example, that is taking on water may need to take immediate action and turn on the bilge pump to get the water out of the boat. If the storm pushes water into the boat faster than the pump can pump it out, we may need to ask someone to help bail. In some cases, everybody may need to grab a bucket, cup, or any device and start bailing. When the storm eases, we can easily relax and go back to business as usual.

Multitasking Devastates Efficiency

Today we all seem to wear multitasking as a badge of honor. The need to perform multiple tasks is assumed as we are pressured by customers, bosses, and the other demands of our work. We create a fury of activity with constant motion, which impresses those around us and even ourselves at how busy and productive we are.
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Advertising in a Tough Market

All business leaders today clearly understand we are operating in a very difficult business environment. The rules keep changing and the strategies that worked in the past to bring in customers are not working today.
Every business needs more customers and mastering new advertising skills may be critical in order to keep your business above water. Scripture gives us an example to follow: “Jesus kept increasing in wisdom and stature, and in favor with God and men” (Luke 5:52 NASB).

Likewise, you need the same increases, and in business, that can mean developing your ability to write good advertisements. Every advertising dollar must be well invested. Writing good advertising copy is a vital skill, a proficiency that can be learned. Many companies use Internet and web-based marketing, which requires frequent changes, while others utilize more traditional methods.