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Franchising Find Your Perfect Fit ~ By: Steve Marr
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Steve has learned from 40 years of business experience that God's way works. As an author, speaker, radio host, and business consultant...

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Steve Marr Blog

Steve Marr's contributions
Dec 14

Making a Professional Match

Posted by Steve Marr in Untagged 

I have been asked a number of times how I match myself to good clients. Generally, I have a fairly good idea in the first moment or two if a person is a good fit for me. I don’t say this arrogantly or trying to imply that I should not work with someone. Some clients are simply not a good fit for valid reasons that have nothing to do with them or me. The questions I use may help you make good matches in your business.

Dec 12

Future Cities Face Bankruptcy

Posted by Steve Marr in Untagged 

A recent article in the New York Times ( ) highlighted the plight of many American cities that are struggling to pay future retirement benefits as promised. The theme of the article was Dallas, Texas. This city, one of the fastest growing cities in America, will be unable to pay future benefits as promised. The difficulty has been that for generations, cities have promised future benefits for retirees rather than raising their wages.  Within the next decade these bills come due.

Dec 08

Location, Lifestyle and a Franchise

Posted by Steve Marr in Untagged 

I grew up in Detroit and never gave a lot of thought to moving for a number of years. I had a good corporate position, shopped at the same meat market my grandmother did and was the fifth-generation living in the Detroit area. I don’t think I would have moved except that my wife had severe allergies and her doctor told us we needed to move to a climate like Arizona. For that reason I resigned my corporate position and made the move.

Dec 05

Customer Attention Span

Posted by Steve Marr in Untagged 

Articles tell us that today’s readers have short attention spans. I agree that it is less than it was in the past. The error I believe many make is to limit marketing ad copy.  This often results in an ineffective and incomplete argument to prospective customers.

It is true that we have a short time to gain a customer’s attention. The goal of the first several seconds of ad copy or video is to engage the customer enough so they will continue to read the material.

Dec 02

Wise Year-end Giving

Posted by Steve Marr in Untagged 

As you wrap up 2016 many businesses and individuals look to make ministry investments and donations. I want to suggest ways to ensure that your year-end giving will be effective and used by other organizations that will implement these principles and communicate them to potential donors.