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Posted by Steve Marr in Untagged
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I was buying several plants at my local nursery and as I completed the transaction I said to the owner “You didn’t get my email address.” “Bill’s” response was, “Why would I need it?” I explained that he could send me an email reminding me in the spring what plants I should get for my yard or what items to pick up for fall cleanup or let me know what’s on sale. Bill agreed that it was a good idea, finished up with me and moved to the next customer. Bill will likely never act on developing an email list.
I don’t want to interject myself into Bill’s business without being asked. However, if he were to ask me I would tell him to collect email addresses and send out a periodic newsletter. He could write the letter in the winter when business was slow and Bill didn’t have a lot to do. Then he would have newsletters written in advance.
Perhaps Bill was concerned about how to develop content. Bill could summarize good articles from the internet in a brief paragraph and provide a link to the article for more information. Better yet, he could contact the author and see if he could have permission to reprint the entire article as part of the newsletter.