Many businesses have staff who use a mobile phone for business purposes. A company may be tempted to allow the employee to use their own phone and give them a small allowance to cover the business expense.  Generally, businesses do this to reduce cost to the business or to prevent a staff person from needing to carry another phone.

My perspective is that the business should own the phone.  Here’s why.  First, in today’s environment the cost of an additional phone is not significant. You don’t have to provide the newest or expensive upgraded phone, just a phone that meets the need.

During World War II, many items were in short supply and even rationed. A slogan widely used was “use it up, wear it out, make it do or do without.” The point was that everything needed to be utilized and nothing should be wasted. 

In business there are times when we can repurpose business assets. We see an example in Scripture, “For this is what the LORD, the God of Israel, says about the houses in this city and the royal palaces of Judah that have been torn down to be used against the siege ramps and the sword.” (Jeremiah 33:4, NIV) Hopefully we won’t need to tear down our house and  repurpose the materials to defend our lives.

When working with customers, one way to guide them to decide to purchase your product or service is to incorporate the word, you, into your pitch.  It is a pointed and personal way to help your customer put themselves into the picture.

I was working with a company selling high end backyard hardscapes such as swimming pools, outdoor kitchens and hot tubs. Part of my coaching was to encourage salespersons to incorporate the word you aggressively into their presentations. For example:  Would you like to see your kids, or grandkids, playing in this pool? Do you believe this outdoor kitchen would allow you to entertain in your backyard? Do you see yourself soaking in the hot tub after a hard day at work?