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Franchising Find Your Perfect Fit ~ By: Steve Marr
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About Steve Marr

Steve has learned from 40 years of business experience that God's way works. As an author, speaker, radio host, and business consultant...

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Steve Marr Blog

Steve Marr's contributions
Jan 06

Validate Key Items on Your Website

Posted by Steve Marr in Untagged 

The beginning of a New Year is a good time to verify a number of housekeeping items on your website.  It’s like changing the batteries in your smoke detector.  If you don’t do this twice a year the smoke detector may fail without your knowledge when needed most.

Jan 04

Uncovering a Customer’s Need

Posted by Steve Marr in Untagged 

Understanding customer need is a key step in making a sale.  For example, a customer for the metal drill salesperson is not buying drill bits, but is purchasing the best possible way to make holes in a piece of metal. You may have the best conceivable drilling equipment; but if the competitor offers a laser product that’s more efficient, you’re likely to lose the sale.

Jan 02

Targeted Follow-up

Posted by Steve Marr in Untagged 

At one time in my career I purchased a number of business suits every year since I wore them every day.  “Mac,” a professional clothing salesman, knew that I had a frugal streak in me. Mac would call me before each sale to ask if I’d like to come in, select a suit or two that he would then take off the rack. Then, when the sales started; I would come back for a fitting and purchase them at the sales price. Because Mac followed up promptly at the right time, I could select suits before they were picked over. I was a regular sale customer, and I know he had others he called like me.

Dec 29

Dodging Questions

Posted by Steve Marr in Untagged 

Frequently I receive questions I prefer not to answer immediately.  Sometimes it is because I believe I need more background information before I answer the question. If I answer the question without background information, I could turn my prospect off and lose the opportunity to connect further. On the other hand, I don’t want a prospective client to think I am dodging the question.

Dec 26

Learn from a Master

Posted by Steve Marr in Untagged 

Often I will advise a client against opening a new business until they have apprenticed for at least one year and learned from a master in their field. If you want to open a bakery but have little experience in that field, you are setting yourself up for losing money and your business. You need to learn the basic aspects of the business first.

At times the client will ask me for some help with starting a business in a field with very little specific information available. One example was “Tom” who had an idea to provide massage services to corporate employees. The idea was to contact businesses and contract them to pay for their employees to receive a massage as a way to increase productivity while providing a nice fringe benefit to staff.