As Christmas approaches you may consider giving a gift to a customer. Many businesses give products with their logo as a way of keeping the organization in front of the customer. While this practice seems forgotten these days, it is still effective in many instances.
A study completed by the Advertising Specialty Institute indicated that 85% of prospects will remember the name of a business that advertises with a logoed item. Further, the average American owns ten promotional products containing a logo.
I looked through my desk as I wrote this article. I see nail clippers, a flash light, a pocket knife, a letter opener, a note pad and a pen with business logos; and I haven’t even left my chair.
King Solomon wrote, “A gift opens the way and ushers the giver into the presence of the great.” (Proverbs 18:16, NIV) Most of us like to receive gifts; that’s one reason children have birthday parties.
When thinking through the gifts you may want to give to customers, consider the value of your service and your target customer. In some instances an inexpensive item like a pen may be an appropriate gift. In other circumstances a more elaborate or expensive item is appropriate. One business I worked with gave their best customers a fairly expensive desk clock. I was gratified to see some of these clocks on customer desks when I visited them. Make sure your gift fits the value of your service or image. If you’re selling an inexpensive service, a lower-priced gift is appropriate. For a higher-level image, match the value of your gift to the image you want your customer to remember.
In your marketing plans for next year do not ignore the effectiveness and value of giving branded products to customers and prospects.
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