• Do you treat company property well?

    17 Jul 2018 | 12:00 am

    Jesus taught, "If you have not been faithful in the use of that which is another's, who will give you which is your own?" (Luke 16:12, NASB). Often we treat company property poorly. We need to realize that we have[…]

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Steve Marr Blog

Steve Marr's contributions
Jun 20
2018

Providing Evidence to Customers

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Allen asked me to review some ad copy that contained a number of claims: “You will save money;” “The system is reliable,” or “My system is easy to use.” My first response was, “Says you!” 

Allen paused before he asked, “What do you mean?” I explained that his entire advertisement was made of claims without providing any evidence. How did he expect prospective customers to trust his statements without evidence? 

Jun 14
2018

Creating Business Relationships

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I belong to Business Network International or BNI (https://www.bni.com/), an international network group designed to help each other grow their business. Members are encouraged to share what they do, learn about other members, and refer business to other members of the network. I often recommend this as a marketing step for businesses and have found it to be effective.

BNI teaches three steps to success: visibility, credibility, and profitability. These are steps we need to utilize in our general marketing.

Jun 12
2018

Too Many Choices

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I was looking over a restaurant’s menu of multiple pages and was struggling to figure out what to order. After a few moments I found an old stand-by. It was a safe choice, and I placed my order. Others at the table had similar challenges.  There were just too many choices.

A study published by Ragan’s PR Daily offered one group of shoppers 24 different samples of jams while another group was offered only six possible selections. Interestingly, the customers with six choices chose 20% more product than those with 24 choices. Sometimes by offering fewer options we increase our chances of making the sale. Too many choices may make the customer indecisive and confused.

Jun 08
2018

It’s not a Problem until It Is

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Like many of you I've been watching the Kilauea Volcano devour neighborhoods on the big island in the Hawaiian chain. Watching people's houses swallowed by lava flows is heartbreaking. Some years ago when I was visiting the area, someone told me that a lot of the houses were built in what was known as the “red zone.” The red zone was land subject to volcanic activity. Building in the red zone meant that insurance was either costly or impossible to obtain. At the time I remember thinking these nice houses were in an ideal environment, unless the volcano turned angry.  That’s when I was reminded of the key principle in business:  it’s not a problem until it is. 

Jun 05
2018

What's the Value of Your Time?

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Recently, I looked into replacing a coffeemaker that bit the dust. I pulled into the Walmart parking lot, entered the store not sure where to find coffeemakers. My first inquiry sent me in the general direction. I checked out several options and put one in my cart. Then, I walked to the checkout line, made my purchase, and trekked back to my car. The whole experience took about 30 minutes.

Now I am wondering why I didn't just go to Amazon.com, search coffee makers, check out a few online reviews, and make a purchase. I would've saved nearly an hour of my time. In essence I wasted an hour by going to the brick-and-mortar establishment, time I didn't really have to waste. I wasn't valuing my time correctly.